Before it became the institution it is known as today, The Monster (Greenwich Village, NYC) started out as a restaurant in Cherry Grove on Fire Island. The Monster was named after a carved wooden sea serpent from the Coney Island carousel. Joe Scialo opened the restaurant and bar in 1969, where it swiftly evolved into the hottest gay nightspot of the time. From there, the concept expanded to Key West where it became immensely popular with snowbirds who would flock to vacation there during winter seasons. At the height of its popularity, The Monster was even considered Studio 54’s rival.