1960’s It’s a Mod, Mod World
The Fire Island Pines was still finding its way and its identity as a community. The Home Guardian Company of New York were still trying to define it, but like an unruly child the Pines wasn’t having it. Yes, it was a family community, but one of their own definition…
It was a Mod, Mod, Mod world! The 60’s were swingin as more and more boys found out about this Fire Island haven. Liquor companies like Milshire Gin were realizing the opportunities of Fire Island, and created marketing events.
After a devastating fire in 1959…
Owner Peggy Fears with the help of her friend designer Luis Estevez who drew a rendering of the new building on a napkin, and with the Reynolds Aluminum Company she would build the new club first in record time opening on the 4th of July. The Botel would follow the next year.
Peggys partner was a woman named Tedi Thurman who was a weather girl for Monitor Radio. They were a lively couple known for there loud altercations with each other. It was Tedi who christened the Botel with its name.